The Importance in Reading Labels

Recently a brand new Farmers Market popped up near my neighborhood.  I've been anxiously awaiting this since I heard about it a month or so ago.  It was close to my house, I knew some of the vendors from other markets that were going to be there and I was supporting local interests.   I know not all markets can boust certified organic or even organic labeling but I had become used to the vendors I've become to know and purchase from, with confidence.  This time I was caught off guard and purchased an item without reading the label until I got home.  When I read RED 40 on the ingredient list, I just about fell over.  All the indicators were there, the color WAS red.  Why I didn't think to look is really a lesson I will take with me moving forward on all new future purchases.  I'm so passionate about this because we are a family who has been on diet therapy removing ALL artificial colors.  Colors like red 40, yellow 5 and 6, blue 1 and have done so very successfully resulting in immediate results in my kids behavior and temperment and eliminating my migraines.
There was no deception on this particular vendors part, but it definately re-ignited my need to always read the label.