I love visuals. This is one of the first visuals I saw when I started to research artificial colors like Red 40 and how they can effect you.
You see two packages for Kellogg’s Nutri-Grain cereal bars. One is made here for us. The other is made in the UK for Europeans. Both use food coloring. In the UK, the coloring is achieved using beet root. But in the US, the coloring is Red No. 40, a dye that has been associated with hyperactivity, and some types of cancer.
Why not use the beet root? The answer is that Kellogg’s probably saves half a penny on each bar using an artificial dye rather than using a natural one.
So why does Kellogg’s use the beets in Europe? Because in Europe the regulator has required WARNING LABELS on products with Red 40. Just like cigarettes. Kellogg’s did the bottom line calculation and decided the loss in sales would cause much more damage than the savings on the food dye.
C'mon US. Why are we so behind on this issue?
Here is the U.S. ingredient list: